01 // Trust
Proof above the fold.
4.9 stars from 734+ Google reviews, BBB A+ accreditation, and the lifetime warranty are visible on the first screen — before the visitor scrolls.
Case Study · Website Design · North York
Pro Auto Body Shop: a website built to win the estimate request.
An auto body shop with 16+ years of work, hundreds of strong Google reviews, and a lifetime warranty — but no website doing any of that justice. The demo build puts the proof up front and makes the estimate the obvious next step.
The Problem
Collision repair customers decide in minutes, under stress.
Someone searching "auto body shop North York" usually just had an accident. They compare two or three shops fast, and they pick the one that feels trustworthy and makes contact easy. A site that buries reviews, hides pricing paths, or loads slowly loses the job before the first call.
02 // Capture
Estimate form on screen one.
The free-estimate form sits beside the headline. No hunting for a contact page: describe the damage, send, done.
03 // Identity
The owner is the brand.
Hossein's name and standards are part of the story. Local customers buy from people, not logos — the design leans into that.
Design Decisions
High-contrast red and gold on near-black.
System
Visual language
A red/gold accent system over a dark surface gives the shop a premium, confident feel that matches the quality of the work — and stands out against the template sites most competitors use. Bebas Neue display type carries the headlines; Outfit keeps body copy clean.
Structure
Five focused pages
Home, Services, Gallery, Why Us, and Reviews — each one a single decision the customer needs to make. Before/after photo pairs do the convincing on the work itself; an animated review counter makes the social proof felt, not just stated.
Performance
Single-file, static, fast
Pure HTML/CSS/JS with no framework weight. Lazy-loaded gallery images and aggressive caching keep it quick on the phones people actually search from.
Next step
Built for automation
The estimate form is designed to hand off into an AI follow-up system — instant response, qualification, and booking — the same stack documented on the AI Automation page.
See It
Walk through the live demo.
Your Business